Trending PR Campaigns
The Medical Debt Breaking Point Survey
JG Wentworth commissioned a survey examining how unexpected medical bills affect Americans, including those with health insurance. Its strongest hook was identifying $4,354 as the average financial breaking point, alongside stark findings about delaying care and falling into debt, giving the story a clear consumer-finance angle for news coverage.
Why it worked: It nailed a timely, counterintuitive headline number—$4,354 as the “breaking point”—turning vague anxiety into a crisp, reportable stat.
The lesson: Consider quantifying a universal fear with a single, memorable threshold number and pair it with one shocking behavioral stat.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| scrippsnews.com | Medical emergencies could push even insured Americans into debt, survey finds | Monday 21st September, 2026 |
| scrippsnews.com | Interactive: Even with insurance, a medical emergency could wreck your finances | Monday 21st September, 2026 |