Trending PR Campaigns
From Pigs to Mushrooms
Mercy for Animals’ Transfarmation Project helped Iowa’s 1100 Farm replace its pig operation with specialty mushrooms, converting a former hog barn and manure pit in the process. The striking before-and-after story, backed by practical data for other farmers, gave NPR a human and environmental angle beyond a typical sustainability case study.
Why it worked: It flipped a CAFO into a working mushroom hub and published open-source conversion costs and margins, giving reporters hard numbers plus transformation visuals.
The lesson: Consider pitching a dramatic infrastructure flip with open-source budgets and a paid case-study diary others can copy step-by-step.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| npr.org | This farm raised thousands of pigs for slaughter. Now it's growing mushrooms instead | Monday 21st September, 2026 |
| iowapublicradio.org | Why one Iowa family made the leap from pigs to mushrooms | Tuesday 22nd September, 2026 |
| vegan-news.net | Why one Iowa family made the leap from pigs to mushrooms – Vegan-News.net | Saturday 26th September, 2026 |
| indiatimes.com | Two Iowa farmers gave up pigs and started growing mushrooms; their abandoned livestock buildings became an artisan food business | World News - The Times of India | Saturday 3rd October, 2026 |