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From Pigs to Mushrooms

PR Campaign
Monday 21st September, 2026

Mercy for Animals’ Transfarmation Project helped Iowa’s 1100 Farm replace its pig operation with specialty mushrooms, converting a former hog barn and manure pit in the process. The striking before-and-after story, backed by practical data for other farmers, gave NPR a human and environmental angle beyond a typical sustainability case study.

Why it worked: It flipped a CAFO into a working mushroom hub and published open-source conversion costs and margins, giving reporters hard numbers plus transformation visuals.

The lesson: Consider pitching a dramatic infrastructure flip with open-source budgets and a paid case-study diary others can copy step-by-step.

Mercy for Animals The Transfarmation Project 1100 Farm
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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