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Top 5 Campaign in Travel · September 2026

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Top 5 Campaign

Travel · September 2026

Holiday Let Owner Stress Survey

PR Campaign

Friday 18th September, 2026

Schofields surveyed 100 holiday-let owners to reveal guest damage as their biggest source of stress, alongside cleaning, repairs and unexpected costs. The insurer turned familiar hosting frustrations into a timely set of statistics, supported by warnings about gaps in standard insurance cover.

Why it worked: It reframed a common gripe as a timely risk story using fresh survey stats plus a clear insurance coverage-gap warning hook.

The lesson: Consider quantifying an everyday pain with a quick poll, then tie it to a concrete, time-sensitive risk your product mitigates.

Schofields

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
insurancebusinessmag.com	Holiday let owners cite guest damage as top stress \| Insurance Business	Friday 18th September, 2026

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