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Finance · September 2026
The 2026 Benefits Broker Survey
Thursday 17th September, 2026
The Phia Group surveyed 124 benefits brokers to expose a gap between employers’ focus on rising healthcare costs and their lack of fiduciary oversight. The resulting data highlighted weak visibility into self-funded plans, PBM transparency, No Surprises Act disputes and recovery outcomes, giving the company a timely industry story about risks clients may not yet be asking about.
Why it worked: It flipped the cost conversation into a looming compliance risk using fresh broker data plus ERISA litigation momentum as the urgency trigger.
The lesson: Consider fielding a quick industry poll that quantifies an unseen risk rising faster than attention, then anchor it to imminent regulation or lawsuits.
The Phia Group
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | Employers May Be Asking the Wrong Questions About Their Health Plans, New Survey Finds | Thursday 17th September, 2026 |
| insurancebusinessmag.com | Benefits brokers see fiduciary gaps clients aren't asking about yet, survey finds | Insurance Business | Friday 18th September, 2026 |
| wordandbrown.com | Advisors Warn Employers Of Fiduciary Gaps In Health Renewals | Tuesday 22nd September, 2026 |