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Top 3 Campaign in Health & Wellbeing · August 2026

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Top 3 Campaign

Health & Wellbeing · August 2026

OKI Nighttime Carework Survey

PR Campaign

Wednesday 29th July, 2026

OKI commissioned and released survey research of 1,008 care workers and managers about workload and nighttime monitoring in Japanese long-term care facilities, highlighting high rates of near-misses, staff anxiety, and problems with monitoring devices to frame the conversation about operational burdens in care settings.

Why it worked: It used fresh, quantified risk (78.8% near-misses at night) to expose a system failure and challenge “tech solves it” assumptions with false-alert data.

The lesson: Consider fielding a short poll that quantifies a hidden risk in a specific shift or moment, then contrast it with tool-failure stats.

OKI

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
ibtimes.com	OKI survey finds 78.8% of care staff report near misses \| IBTimes JP	Wednesday 29th July, 2026

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