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Visitor Attraction Intelligence
DigiTickets and Agility Marketing created Visitor Attraction Intelligence, turning anonymised booking data from millions of tickets into free reports on trends across the attractions sector. The hook is making normally hidden visitor behaviour useful and shareable, starting with a report on booking lead times for operators.
Why it worked: It packaged proprietary, anonymised booking data into a timely free benchmark report unveiled at IAAPA, giving journalists fresh, exclusive industry metrics.
The lesson: Consider turning your platform’s hidden operational data into a free, time-stamped benchmark report tied to a major industry event.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| blooloop.com | DigiTickets collaborates with Agility Marketing to create Visitor Attraction Intelligence | Thursday 17th September, 2026 |