Trending PR Campaigns
NCL Water Positive Campus
Amazon and FluxGen are creating an integrated water-management system across Pune’s 380-acre National Chemical Laboratory campus. The project combines smart sensors, water-efficient fixtures, wastewater recycling and groundwater recharge, with the campus positioned as a living model that could be replicated elsewhere; a student programme and water-conservation board game will follow.
Why it worked: It tied Amazon’s “water positive” milestone to a concrete, measurable site pilot (178M litres, 380 acres) that journalists could localize and track.
The lesson: Consider pitching a timed pilot with a public dashboard and a hard metric at a visible venue; invite student involvement for ongoing updates.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiatimes.com | Amazon, FluxGen to deploy integrated water management system at NCL Pune campus, ETGovernment | Friday 11th September, 2026 |
| abplive.com | Amazon, FluxGen To Launch Water Conservation Project At Pune's NCL Campus | Friday 11th September, 2026 |
| retailintel.in | Amazon India, FluxGen target 178m litres of annual water restoration at Pune’s NCL campus | Saturday 12th September, 2026 |