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#1 Campaign
Health & Wellbeing · June 2026
Here We Flo x Chelsea Foundation Tesco Drive
Friday 5th September, 2025
Here We Flo partnered with Chelsea FC Women and the Chelsea Foundation to run an in-store Tesco promotion across 375 stores (and online) until 6 July, donating 10% of sales of its core period-care range to fund girls’ football participation programmes and raise awareness that periods are a barrier to sport.
Why it worked: It piggybacked a national retailer’s end-cap footprint and a Premier League badge, plus hard stats on period barriers, to create timely, donation-tied news.
The lesson: Consider pairing a mass retailer activation with a credible charity, publish one striking stat, and tie purchases to a clear, dated donation.
Here We Flo
Chelsea Foundation
Chelsea FC Women
Tesco
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| chelseafc.com | Chelsea FC Women is proud to announce a new partnership with the female owned and led period care brand Here We Flo as the club’s Official Back of Short partner. Both brands share the same goal: to destigmatise periods, normalise playing sports while women and girls are on their periods, and challenge how they are presented in the media. | Friday 5th September, 2025 |
| marketingweek.com | Inside Here We Flo’s partnership with Chelsea FC Women | Wednesday 24th September, 2025 |
| chelseafc.com | Chelsea Foundation and Here We Flo, an official partner of Chelsea FC Women, today announces a landmark collaboration with Tesco stores. Bringing periods and football together in a way never seen before, the six-week nationwide promotion is designed to support girls’ participation in football. | Wednesday 27th May, 2026 |
| thegrocer.co.uk | Here We Flo teams up with Tesco for Chelsea Foundation girls’ football push | Friday 5th June, 2026 |