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Top 5 Campaign in Automotive · September 2026
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Top 5 Campaign
Automotive · September 2026

The Hidden Road Signs Survey

PR Campaign
Friday 11th September, 2026

RAC surveyed drivers to show how often overgrown foliage obscures road signs, with nearly one in five saying they had accidentally broken a speed limit as a result. It used the findings to call on homeowners to cut back vegetation blocking signs, pavements and junctions.

Why it worked: A clear, surprising stat (19% admit speeding due to hidden signs) tied to an immediate legal/actionable fix (Highways Act notices) made it newsworthy.

The lesson: Consider fielding a quick poll that reveals a specific everyday hazard, then pair it with a simple, enforceable action readers can take.

RAC
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
autoexpress.co.uk Bush it to the limit! One in five drivers blame a speeding fine on hedges | Auto Express Friday 11th September, 2026
nation.cymru Overgrown plants obscuring signs have caused 19% of drivers to speed, poll finds Saturday 12th September, 2026
roadsafetygb.org.uk Obscured road signs causing drivers to break speed limits, RAC finds Wednesday 16th September, 2026
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