Trending PR Campaigns
The Hidden Road Signs Survey
RAC surveyed drivers to show how often overgrown foliage obscures road signs, with nearly one in five saying they had accidentally broken a speed limit as a result. It used the findings to call on homeowners to cut back vegetation blocking signs, pavements and junctions.
Why it worked: A clear, surprising stat (19% admit speeding due to hidden signs) tied to an immediate legal/actionable fix (Highways Act notices) made it newsworthy.
The lesson: Consider fielding a quick poll that reveals a specific everyday hazard, then pair it with a simple, enforceable action readers can take.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| autoexpress.co.uk | Bush it to the limit! One in five drivers blame a speeding fine on hedges | Auto Express | Friday 11th September, 2026 |
| nation.cymru | Overgrown plants obscuring signs have caused 19% of drivers to speed, poll finds | Saturday 12th September, 2026 |
| roadsafetygb.org.uk | Obscured road signs causing drivers to break speed limits, RAC finds | Wednesday 16th September, 2026 |