Trending PR Campaigns
The $40 Trillion Healthcare Question
Black Book Research commissioned a survey exploring how federal debt could affect Americans’ healthcare costs. The hook was a stark shift in concern—from 31% to 74%—after respondents received a brief explanation of the debt, alongside findings that a $1,000 rise in costs could push many people to borrow money or skip care.
Why it worked: It used an information-priming experiment to create a dramatic before/after shift (31% to 74%), tying macro debt to personal medical bills.
The lesson: Consider fielding a quick A/B survey that reveals how a short primer flips public opinion, then spotlight the human budget consequence.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| scrippsnews.com | Survey: Americans fear federal debt could impact healthcare costs | Wednesday 16th September, 2026 |