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Top 5 Campaign in Finance · September 2026
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Top 5 Campaign
Finance · September 2026

The $40 Trillion Healthcare Question

PR Campaign
Wednesday 16th September, 2026

Black Book Research commissioned a survey exploring how federal debt could affect Americans’ healthcare costs. The hook was a stark shift in concern—from 31% to 74%—after respondents received a brief explanation of the debt, alongside findings that a $1,000 rise in costs could push many people to borrow money or skip care.

Why it worked: It used an information-priming experiment to create a dramatic before/after shift (31% to 74%), tying macro debt to personal medical bills.

The lesson: Consider fielding a quick A/B survey that reveals how a short primer flips public opinion, then spotlight the human budget consequence.

Black Book Research
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Coverage over time

How this story spread across the media

Publication Headline Date
scrippsnews.com Survey: Americans fear federal debt could impact healthcare costs Wednesday 16th September, 2026
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