Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

The Dinner Decision Audit

PR Campaign
Wednesday 16th September, 2026

Mumsnet analysed conversations from its eight million members and surveyed 1,000 mums to identify the biggest food concern: deciding what to cook. The research reframed healthy eating as a problem of mental load and affordability, rather than knowledge or motivation, giving the platform a timely story for food and parenting coverage.

Why it worked: It flipped the health narrative with proprietary community data showing “decision fatigue” and affordability—not education—drive dinner choices, contradicting industry assumptions.

The lesson: Consider mining your owned community or CRM for a counterintuitive blocker, then package it as a simple, quotable villain to reframe the issue.

Mumsnet
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk Mumsnet: meal planning decision fatigue is biggest food concern Wednesday 16th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.