Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

The Healthy Sales Reporting Coalition

PR Campaign
Monday 14th September, 2026

Five major food and drink businesses pledged to publish healthy sales data ahead of proposed UK rules, while calling for mandatory reporting across the sector. The hook is industry leaders voluntarily turning transparency into a public test case for future health policy.

Why it worked: It flipped the usual lobby script: big brands demanded stricter, mandatory reporting now, offering immediate, comparable sales data as a policy testbed.

The lesson: Consider convening unexpected allies to publicly request tougher rules on themselves—and publish ready-to-use data within 90 days.

Carlsberg Britvic Danone North Europe KP Snacks Nomad Foods Premier Foods
7 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
foodmanagement.today Food manufacturers to begin publishing healthy food sales data | Food Management Today Monday 14th September, 2026
foodmanufacture.co.uk Five leading manufacturers have committed to introducing healthy food sales reporting from next year Tuesday 15th September, 2026
beveragedaily.com Carlsberg Britvic and Danone spearhead calls for mandatory health reporting in UK Tuesday 15th September, 2026
nutritioninsight.com F&B companies call on UK government for mandatory healthy food sales reporting Tuesday 15th September, 2026
just-drinks.com Danone, Carlsberg to report on “healthy” sales in UK Tuesday 15th September, 2026
just-food.com Danone, Intersnack to report on “healthy food” sales in UK Tuesday 15th September, 2026
esmmagazine.com Five UK Food & Drink Companies Volunteer Healthy Sales Data | ESM Magazine Wednesday 16th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.