Trending PR Campaigns
The Healthy Sales Reporting Coalition
Five major food and drink businesses pledged to publish healthy sales data ahead of proposed UK rules, while calling for mandatory reporting across the sector. The hook is industry leaders voluntarily turning transparency into a public test case for future health policy.
Why it worked: It flipped the usual lobby script: big brands demanded stricter, mandatory reporting now, offering immediate, comparable sales data as a policy testbed.
The lesson: Consider convening unexpected allies to publicly request tougher rules on themselves—and publish ready-to-use data within 90 days.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| foodmanagement.today | Food manufacturers to begin publishing healthy food sales data | Food Management Today | Monday 14th September, 2026 |
| foodmanufacture.co.uk | Five leading manufacturers have committed to introducing healthy food sales reporting from next year | Tuesday 15th September, 2026 |
| beveragedaily.com | Carlsberg Britvic and Danone spearhead calls for mandatory health reporting in UK | Tuesday 15th September, 2026 |
| nutritioninsight.com | F&B companies call on UK government for mandatory healthy food sales reporting | Tuesday 15th September, 2026 |
| just-drinks.com | Danone, Carlsberg to report on “healthy” sales in UK | Tuesday 15th September, 2026 |
| just-food.com | Danone, Intersnack to report on “healthy food” sales in UK | Tuesday 15th September, 2026 |
| esmmagazine.com | Five UK Food & Drink Companies Volunteer Healthy Sales Data | ESM Magazine | Wednesday 16th September, 2026 |