Trending PR Campaigns
TikTok High Street Impact Report
TikTok commissioned research (Public First, with E&Y analysis) showing the platform drove millions to cafes, shops and attractions and added an estimated £10bn to the UK economy, then used the findings to call for government support for digital entrepreneurs and promote TikTok Shop.
Why it worked: It packaged proprietary, UK-specific impact stats (footfall, jobs, £10bn GDP) into a policy-timed report with a clear government ask.
The lesson: Consider commissioning independent, geography-specific economic impact data, then time the release to a policy moment and include a simple, newsworthy demand.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| internetretailing.net | TikTok helps drive shoppers back to the high street, boosting sales for local businesses - InternetRetailing | Tuesday 14th July, 2026 |
| standard.co.uk | TikTok generation helps spark high street rebound | Tuesday 14th July, 2026 |
| independent.co.uk | TikTok generation helps spark high street rebound | Tuesday 14th July, 2026 |