Trending PR Campaigns
Danone’s Nutritional Transparency Scorecard
Danone voluntarily published the average nutrient profiling score for its UK dairy, plant-based and beverage portfolio, alongside data showing 98% of sales volume came from non-HFSS products. The transparency push gave a timely health-policy story to trade media and added pressure for wider industry reporting.
Why it worked: It turned a vague “we’re healthy” claim into a single, auditable NPM score timed to a health summit and policy push.
The lesson: Consider releasing one simple, benchmarkable metric before an industry event to force peers and policymakers to react on-record.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Danone reveals NPM score in health transparency push | Wednesday 16th September, 2026 |
| pricer.lt | Danone reveals NPM score in health transparency push - News Pricer.lt | Wednesday 16th September, 2026 |
| foodmanufacture.co.uk | Danone has voluntarily reported its average UK NPM score to spotlight health focus | Monday 21st September, 2026 |