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Top 5 Campaign in Finance · September 2026
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Top 5 Campaign
Finance · September 2026

Save Little, Dream Big Survey

PR Campaign
Wednesday 26th August, 2026

EQ Bank commissioned a national Angus Reid survey revealing that Canadians are delaying major purchases and life milestones, while still believing their dreams are achievable through better saving habits. The “financial waiting room” framing gave familiar cost-of-living data a timely, media-friendly hook.

Why it worked: The “financial waiting room” metaphor reframed cost-of-living stats into a timely, shared moment tied to clear, fresh percentages.

The lesson: Consider naming a relatable tension with a vivid metaphor, then anchor it to one counterintuitive stat and one concrete next-step signal.

EQ Bank Angus Reid
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
tradingview.com Most Canadians are pausing major milestones amid uncertainty, but still believe big dreams are within reach: EQ Bank survey — TradingView News Wednesday 5th August, 2026
insurance-canada.ca Most Canadians are pausing major milestones amid uncertainty, but still believe big dreams are within reach: EQ Bank survey - insurance-canada.ca - Where Insurance & Technology Meet Wednesday 26th August, 2026
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