Trending PR Campaigns
The 30% Charging Crunch Report
ChargePoint published data showing charging sessions grew twice as fast as new charger installations in 2025. The company used the mismatch to spotlight a simple workplace-charging pressure point: once utilisation passes 30%, drivers may struggle to find an available plug, while also introducing its cheaper bidirectional charging technology.
Why it worked: It framed a clear capacity gap with a sharp benchmark—“30% utilization triggers chaos”—backed by fresh growth deltas that counter doom narratives.
The lesson: Consider publishing a simple threshold metric for your space that predicts failure, tie it to new data, then unveil a fix.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theicct.org | Charging up America: Assessing the growing need for U.S. charging infrastructure through 2030 - International Council on Clean Transportation | Wednesday 28th July, 2021 |
| evconnect.com | Latest EV Charging Report Highlights Industry Growth in 2025 | EV Connect | Monday 9th February, 2026 |
| arstechnica.com | Demand for EV chargers is outstripping supply, says ChargePoint report | Tuesday 15th September, 2026 |