Trending PR Campaigns
Agentic Readiness Index
In The Pocket tested 245 Belgian and Dutch organisations by sending AI agents to complete everyday tasks such as comparing tariffs, booking appointments and switching providers. It turned the results into an Agentic Readiness Index, revealing that only two organisations could fully serve an AI agent—and giving journalists a striking way to show how unprepared businesses are for autonomous customers.
Why it worked: It packaged a looming platform shift into a ranked stress test with shocking numbers (2 of 245), pitting readiness against real tasks.
The lesson: Consider running a simple, replicable “can an agent complete X?” audit across a sector and rank the results with clear pass/fail stats.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| itdaily.com | More than a quarter of Belgian companies do not open the door when the AI agent calls - ITdaily | Tuesday 15th September, 2026 |