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#1 Campaign
Ecommerce · September 2026
The Embedded Payments Gap Report
Monday 7th September, 2026
Edenred Payment Solutions commissioned IDC to survey 200 UK business decision-makers about embedded payments. The research highlighted a striking gap between enthusiasm and execution: more than 75% saw strategic value, but only 10.8% of users reported fully integrated payment experiences, creating a timely hook for coverage in the payments and business press.
Why it worked: It weaponized a sharp expectation–reality gap (75% value vs 10.8% integration) with fresh, quantified UK data from IDC.
The lesson: Consider pitching a clear delta stat from credible research that exposes a widespread execution shortfall your product uniquely solves.
Edenred Payment Solutions
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thepaypers.com | Edenred Payment Solutions: IDC finds UK payments gap | The Paypers | Monday 7th September, 2026 |
| fintechmagazine.com | IDC and Edenred Expose Embedded Payments Friction | FinTech Magazine | Tuesday 8th September, 2026 |
| thepaymentsassociation.org | Embedded payments offer strategic value, but UK businesses face a fragmented reality | The Payments Association | Wednesday 9th September, 2026 |
| consultancy.uk | Just one-in-ten firms use embedded payments despite perceived benefits | Monday 14th September, 2026 |