Trending PR Campaigns
Recycle Week Citizen Tracker 2026
For Recycle Week, Recycle Now released survey findings showing that 38% of Britons believe they could recycle more, while just 1% never recycles. The campaign used the data, alongside memorable energy-saving comparisons, to prompt coverage and encourage better recycling habits.
Why it worked: It piggybacked a national moment with fresh, simple stats plus vivid energy analogies that reframed recycling as immediate personal impact.
The lesson: Consider fielding a quick, nationally timed survey with two punchy, counterintuitive stats and a concrete everyday-equivalence hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| packagingnews.co.uk | Recycle Week | Survey finds 1% of people never recycle, 38% could recycle more | Monday 14th September, 2026 |