Trending PR Campaigns
The Signposting Handover Survey
Prestige Underwriting commissioned a survey of 98 non-standard insurance brokers to expose a gap in the industry's new signposting commitment. The data showed that customers are increasingly being referred after an insurer declines them, but usually arrive without any useful handover information, creating a clear media hook around consumers being left to start their search from scratch.
Why it worked: Fresh, quantified failure of a just-launched industry pledge (91% still lost; 69% arrive info-less) created timely accountability pressure.
The lesson: Consider surveying frontline operators to quantify a new policy’s implementation gap, then pitch the exact failure metric as the headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | Brokers say signposting commitment has yet to fix the handover problem | Insurance Business | Monday 14th September, 2026 |