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#1 Campaign
Finance · September 2026
The Australian Retirement Travel Survey
Monday 14th September, 2026
Australian Retirement Trust commissioned YouGov research into how Australians imagine travelling in retirement. The survey found strong demand for slower, domestic travel while highlighting the financial and health barriers standing in the way, giving the super fund a timely news hook around retirement readiness.
Why it worked: Commissioned, nationally weighted YouGov data tied retirement wanderlust to cost‑of‑living anxiety, creating a timely, stats‑backed angle journalists could localize.
The lesson: Consider commissioning a quick, reputable poll that quantifies a feel‑good aspiration against a hard constraint, then pitch the tension by region.
Australian Retirement Trust
YouGov
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| aviva.com | Australia: Retirement - a lifestyle choice - Aviva plc | Wednesday 6th August, 2003 |
| superreview.com.au | Rising costs threaten Australians’ retirement travel dreams: ART - Super Review | Monday 14th September, 2026 |
| travelweekly.com.au | Aussies eye local places for retirement travel plans, research says | Monday 14th September, 2026 |
| travelandtourworld.com | Australia Travel Boom 2026 As Retirees Fuel Coastal Tourism Growth With Slow Domestic Adventures And Regional Escapes - Travel And Tour World | Monday 14th September, 2026 |
| nine.com.au | Nearly half of older travellers giving up the ‘Aussie dream’ for holidays | Wednesday 16th September, 2026 |