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#1 Campaign
Finance · September 2026
Bushfire Risk Beyond the Postcode
Wednesday 9th September, 2026
Nearmap analysed aerial imagery from Victoria’s January 2026 bushfires to show that property-level features, rather than postcode alone, strongly influenced which homes were destroyed or survived. The data gave insurers a timely, newsworthy case for more precise risk pricing and drew attention to the Bushfire Resilience Rating scheme.
Why it worked: They used same-event, same-postcode A/B comparisons to prove a 3.6x loss differential, puncturing a dominant pricing assumption with fresh, verifiable data.
The lesson: Consider running a same-context A/B test that exposes a hidden inequity in a standard practice, then pair it with a ready-to-implement fix.
Nearmap
Resilient Building Council
NRMA Insurance
Suncorp
NAB Insurance
CommBank Insurance
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bhg.com.au | What your postcode reveals about your risk of flood, bushfire and extreme wind | Wednesday 4th May, 2022 |
| fnarena.com | Nearmap analysis finds most vulnerable properties face 3.6x greater risk of severe bushfire damage - FNArena.com | Wednesday 9th September, 2026 |
| insurancebusinessmag.com | Postcode pricing cannot see what the Victorian fires revealed | Thursday 10th September, 2026 |
| preventionweb.net | Analysis finds most vulnerable properties face 3.6x greater risk of severe bushfire damage | Monday 14th September, 2026 |