Trending PR Campaigns
The Climate Loss Data Gap Survey
Capgemini and Sweep surveyed 1,000 business leaders and found that 94% had suffered financial losses from climate events in the previous two years. The hook was the striking contrast between widespread damage and companies’ lack of reliable data to understand or respond to it.
Why it worked: It weaponised a hard, surprising stat (94% hit) against a concrete failure (no usable data), creating urgency and accountability.
The lesson: Consider pairing a jolting prevalence metric with a specific operational gap, then name the dollar risk and who must fix it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| capgemini.com | 94% of business leaders report climate-related financial losses, yet 79% lack the data to inform business strategy - Capgemini USA | Wednesday 9th September, 2026 |
| emeoutlookmag.com | Capgemini & Sweep Report: 94 Per Cent of Business Leaders Tackle Climate-Related Financial Losses - EME Outlook Magazine | Thursday 10th September, 2026 |
| responsible-investor.com | Firms failing to address climate losses due to data shortfalls, survey finds | Thursday 10th September, 2026 |