Trending PR Campaigns
The UK Small Business Closure Risk Map
Alan Boswell Group mapped UK areas where small businesses are most likely to close, using closure rates, five-year survival and business openings versus closures. The research turned official ONS data into a localised risk ranking, with Mansfield topping the list at an 18% closure rate, while linking the findings to a familiar insurance gap among SMEs.
Why it worked: It localized national insolvency anxiety with verifiable ONS league tables and a counterintuitive insurance-gap angle, giving journalists named hotspots and a fix.
The lesson: Consider ranking local “risk hotspots” from public data, then pair each with a surprising, solvable gap; pitch the map plus a checklist.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | Where UK small businesses are most underinsured and most likely to fail | Insurance Business | Friday 11th September, 2026 |