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Top 10 Campaign in Finance · September 2026
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Top 10 Campaign
Finance · September 2026

UK Business Closure Risk Map

PR Campaign
Friday 11th September, 2026

Alan Boswell Group analysed official ONS data to rank UK areas by business closure risk, revealing Mansfield as the hardest-hit location, with an 18% closure rate. The localised ranking gave a familiar insurance message a sharper news hook: businesses under the most pressure may also be overlooking essential cover.

Why it worked: It localized a national insolvency trend with a league table from verifiable ONS data, adding a counterintuitive underinsurance angle that affects real claims.

The lesson: Consider mapping a national risk to postcode-level rankings using public data, then tie it to a fixable oversight your product solves.

Alan Boswell Group
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Coverage over time

How this story spread across the media

Publication Headline Date
insurancebusinessmag.com Mansfield tops UK's business closure risk list, insurer research finds Friday 11th September, 2026
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