Trending PR Campaigns
UK Business Closure Risk Map
Alan Boswell Group analysed official ONS data to rank UK areas by business closure risk, revealing Mansfield as the hardest-hit location, with an 18% closure rate. The localised ranking gave a familiar insurance message a sharper news hook: businesses under the most pressure may also be overlooking essential cover.
Why it worked: It localized a national insolvency trend with a league table from verifiable ONS data, adding a counterintuitive underinsurance angle that affects real claims.
The lesson: Consider mapping a national risk to postcode-level rankings using public data, then tie it to a fixable oversight your product solves.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | Mansfield tops UK's business closure risk list, insurer research finds | Friday 11th September, 2026 |