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Top 10 Campaign in Finance · September 2026
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Top 10 Campaign
Finance · September 2026

The Underwriting Edge 2026

PR Campaign
Thursday 10th September, 2026

Hyperexponential published a survey of 350 senior commercial underwriters across the US and UK, revealing that AI is saving time on administration but doing little to improve decisions. The hook was a useful tension: insurers are investing in automation while underwriters worry that senior judgement is disappearing uncaptured.

Why it worked: It paired proprietary, well-sampled survey data with a counterintuitive finding—AI boosts speed, not decision quality—creating a timely, invest-vs-expertise tension.

The lesson: Consider fielding an independent survey that quantifies a widely felt anxiety, then spotlight the investment-priority gap it exposes.

hyperexponential
5 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
insurancebusinessmag.com Underwriters say AI is saving time, not improving decisions | Insurance Business Thursday 10th September, 2026
insurancebusinessmag.com Underwriters say AI is saving time, not improving decisions | Insurance Business Thursday 10th September, 2026
insurancebusinessmag.com No insurer has rebuilt distribution around AI, KPMG survey finds | Insurance Business Wednesday 30th September, 2026
insurancebusinessmag.com Insurers rate themselves AI leaders but none has rebuilt distribution around it - KPMG | Insurance Business Wednesday 30th September, 2026
insurancebusinessmag.com Insurers rate themselves AI leaders but none has rebuilt distribution around it: KPMG | Insurance Business Wednesday 30th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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