Pricing Login
All PR Campaigns › Ocado’s Menopause Aisle

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Last 7 days Last 30 days This Quarter
Top 3 Campaign in Beauty & Cosmetics · September 2026
Back
Top 3 Campaign
Beauty & Cosmetics · September 2026

Ocado’s Menopause Aisle

PR Campaign
Friday 3rd October, 2025

Ocado created what it calls the UK’s largest menopause aisle, bringing more than 300 MTick-certified products together online across supplements, skincare, sexual health and personal care. Backed by commissioned research into confusion around menopause symptoms and support, the aisle gives shoppers clearer signposting by symptom and category.

Why it worked: It turned abstract confusion into a concrete fix: a named “aisle,” third‑party MTick certification, and fresh stats quantifying the gap.

The lesson: Consider surveying a poorly signposted need, then launch a single, named destination with third‑party accreditation and symptom‑based navigation.

Ocado GenM
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
retailgazette.co.uk Ocado and Asda roll out dedicated menopause aisles with GenM - Retail Gazette Friday 3rd October, 2025
retailgazette.co.uk Ocado unveils UK’s largest menopause aisle Monday 17th November, 2025
grocerygazette.co.uk Ocado unveils largest number of menopause-friendly products - Grocery Gazette - Latest Grocery Industry News Monday 17th November, 2025
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.
Try it free →

Similar Health & Wellbeing and Retail Campaigns

These health & wellbeing and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Dispose with Dignity rollout
Morrisons rolls out male sanitary bins nationwide to support men with incontinence.
Morrisons
Feria Drink-Spiking Detection Wristbands
Malaga Feria distributes free three-second drink-spiking detection wristbands.
Colegio de Medicos de Malaga Malaga City Council Unicaja Foundation
Neighbourly Participation Badge
Neighbourly turns retailers’ community claims into scannable, checkable profiles.
Neighbourly Marks & Spencer Aldi

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.

Terms Privacy Robot
Trending Campaigns Always-On PR Report Blog
Contact Us Help & Support
© 2026 Finchling Ltd - Company Number 17076674