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Top 10 Campaign in Health & Wellbeing · August 2026
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Top 10 Campaign
Health & Wellbeing · August 2026

Feria Drink-Spiking Detection Wristbands

PR Campaign
Saturday 15th August, 2026

For Malaga’s Feria, the Colegio de Medicos de Malaga, Malaga City Council and Unicaja Foundation created 3,000 free wristbands that let revellers test drinks for several substances linked to spiking, with results appearing in three seconds. Distributed through the event’s purple support points, the practical intervention gave a serious safety issue a simple, highly shareable hook.

Why it worked: A concrete, time-bound giveaway at a massive event turned a complex safety issue into a 3‑second, video-friendly demo with hard local stats.

The lesson: Consider launching a limited, on-site safety tool with a timed drop, a 10‑second demo, and locally shocking stats to anchor coverage.

Colegio de Medicos de Malaga Malaga City Council Unicaja Foundation
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Coverage over time

How this story spread across the media

Publication Headline Date
thespanisheye.com WATCH: Malaga Feria creates 3,000 drink-spiking detection wristbands – The Spanish Eye Saturday 15th August, 2026
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