Trending PR Campaigns
Dispose with Dignity rollout
Morrisons publicly announced a nationwide rollout of male sanitary bins in store toilets, positioning the move as a supermarket-first to meet 'The Bog Standard' guidelines developed with Prostate Cancer UK and PHS Group and to support men living with incontinence. The announcement emphasised customer feedback and wider inclusivity measures, generating media coverage around the initiative and the accompanying 'Dispose with Dignity' campaign.
Why it worked: It reframed a hidden, data-backed health need into a tangible, first-to-comply infrastructure change tied to new national guidelines and expert partners.
The lesson: Consider announcing a measurable, first-of-its-kind facility upgrade that solves an overlooked stigma, validated by fresh stats and credible third-party standards.
Coverage over time
How this story spread across the media