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Neighbourly Participation Badge

PR Campaign

Friday 4th September, 2026

Neighbourly launched a scannable participation badge for partner retailers, giving shoppers a quick way to see how each business supports food banks and local causes through surplus donations, funding and volunteering. The hook is turning a vague community-minded claim into a public, checkable profile in stores and online.

Why it worked: It offered a verifiable, scannable proof-of-impact badge launched on the UN Day of Charity, converting fuzzy CSR claims into public, real-time data.

The lesson: Consider creating a simple, scannable proof-of-claim badge that instantly reveals real-time impact metrics at point of decision.

Neighbourly Marks & Spencer Aldi Lidl Sainsbury’s

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	Neighbourly launches ‘participation badge’ for partner retailers	Friday 4th September, 2026

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