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#1 Campaign in Ecommerce · September 2026
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#1 Campaign
Ecommerce · September 2026

Ocado Future of Food Aisle

PR Campaign
Thursday 10th September, 2026

Ocado nearly doubled its curated Future of Food aisle, bringing more than 440 products across 33 categories into one place. The hook was a verified shopping destination where products were assessed for responsible sourcing, healthier choices and reduced waste, helping shoppers navigate confusing sustainability claims.

Why it worked: It offered a reporter-ready metric shift—aisle nearly doubled—backed by third‑party verification (Provenance) solving a documented consumer confusion pain.

The lesson: Consider pitching a quantifiable expansion tied to independent verification that simplifies a messy choice, then prove impact with early sales lifts.

Ocado Provenance Future of Food
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
grocerygazette.co.uk Ocado Retail launches the Future of Food aisle - Grocery Gazette - Latest Grocery Industry News Thursday 23rd April, 2026
retailgazette.co.uk Ocado launches ‘Future of Food’ aisle for sustainable and healthier products - Retail Gazette Friday 24th April, 2026
foodmanagement.today Searches for health foods up 234% YoY on Ocado website | Food Management Today Tuesday 5th May, 2026
retailgazette.co.uk Ocado doubles sustainable food range with 200 new products Thursday 10th September, 2026
thegrocer.co.uk Ocado’s sustainable aisle almost doubles in range Thursday 10th September, 2026
pricer.lt Ocado’s sustainable aisle almost doubles in range - News Pricer.lt Thursday 10th September, 2026
theretailbulletin.com Ocado expands Future of Food Edit with 200 new products | Retail Bulletin Friday 11th September, 2026
theretailbulletin.com Ocado expands Future of Food Edit with 200 new products | Retail Bulletin Friday 11th September, 2026
edie.net Ocado expands ‘future of food’ aisle to promote sustainable brands - edie Friday 11th September, 2026
edie.net Ocado expands ‘future of food’ aisle to promote sustainable brands - edie Friday 11th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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