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See Yourself in the Show
At New York Fashion Week, Alice + Olivia partnered with Glance to let invited guests generate AI images of themselves wearing pieces from the new collection. It turned a normally passive runway presentation into a personalised virtual try-on experience, giving the brand a timely technology hook for fashion coverage.
Why it worked: It hijacked NYFW’s scarcity with a once-only, on-site AI try-on, giving journalists a concrete demo moment plus photogenic user outputs.
The lesson: Consider staging a live, limited-time personalization tool at a major tentpole, so media can capture their own before/after assets on deadline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | Alice + Olivia Teams with Glance for AI-powered 'See Yourself in the Show' Experience | Thursday 10th September, 2026 |
| 01net.it | ALICE + OLIVIA and Glance Launched AI-Powered “See Yourself in the Show” Experience at Spring 2027 Fashion Week Presentation | Monday 14th September, 2026 |