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Top 5 Campaign
All Sectors · June 2026

Spidey Tracker Samsung Integration

PR Campaign
Tuesday 16th June, 2026

Samsung placed Galaxy devices prominently in Sony’s Spider-Man: Brand New Day and launched a tied ‘Spidey Tracker’ real-time interactive experience—a fan-facing website, live activations and event appearances—to turn the movie tie-in into an earned-media moment and community engagement piece ahead of the film’s release.

Why it worked: It piggybacked a tentpole release with a real-time tracker mechanic, turning product placement into unfolding, fan-powered “news” editors could update.

The lesson: Consider attaching your product to a live map or countdown that unlocks surprises hourly, giving journalists fresh, time-stamped beats.

Samsung
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
variety.com Samsung Galaxy Gets Starring Role in 'Spider Man: Brand New Day' Tuesday 16th June, 2026
aol.com Unlock the Spidey Tracker Experience Before Spider-Man: Brand New Day Hits Theaters - AOL Tuesday 16th June, 2026
androidheadlines.com Samsung's Spidey Tracker Is the Most Fun Spider-Man Marketing We've Seen in Years Tuesday 16th June, 2026
forbes.com Samsung Galaxy X ‘Spider-Man: Brand New Day’ Creates Spidey Tracker Tuesday 16th June, 2026
comicsbeat.com Samsung and Sony collaborate for Spidey Tracker interactive fan campaign Tuesday 16th June, 2026
androidcentral.com Brand New Day: Samsung's foldables swing with Spider-Man, but you'll need the Spidey Tracker | Android Central Tuesday 16th June, 2026
gstylemag.com Samsung Powering Spidey Tracker in Spider-Man: Brand New Day – G Style Magazine Tuesday 16th June, 2026
samsung.com Samsung Flips into Action for Sony Pictures’ Spider-Man™: Brand New Day Wednesday 17th June, 2026
ubergizmo.com Samsung And Sony Pictures Launch Spider-Man Tracker Ahead of Spider-Man: Brand New Day | Ubergizmo Thursday 18th June, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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