Trending PR Campaigns
A Minecraft Movie Squared Title Reveal & Design Contest
Warner Bros. and Legendary announced the sequel’s new title, A Minecraft Movie Squared, and launched a creator contest for designers to build a title treatment or end-credit design that could appear in the film; the winner gets a private screening and other perks. The reveal was timed to generate buzz around the sequel’s production and release date (23 July 2027).
Why it worked: They paired a hard news peg (official title + release date) with a participatory contest that invites fans to shape the film’s on-screen design.
The lesson: Consider announcing a concrete milestone alongside an open call that lets the public create an element that could ship in the final product.
Coverage over time
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