Trending PR Campaigns
Microsoft Ireland Work Trend Index 2026
Microsoft Ireland published research showing that 47% of Irish workers are considering new careers because of AI, alongside findings on skills, training and workplace uncertainty. The survey gave journalists a timely, locally relevant hook into the disruption AI is causing in employment.
Why it worked: It paired fresh, localised numbers (47% career rethink, 10‑point jump) with a conflict gap—high AI use but low employer guidance—creating urgency.
The lesson: Consider fielding a quick-turn poll that quantifies a fast-growing behaviour and exposes a responsibility gap your audience expects leaders to fix.
Coverage over time
How this story spread across the media