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Microsoft Ireland Work Trend Index 2026

PR Campaign
Wednesday 9th September, 2026

Microsoft Ireland published research showing that 47% of Irish workers are considering new careers because of AI, alongside findings on skills, training and workplace uncertainty. The survey gave journalists a timely, locally relevant hook into the disruption AI is causing in employment.

Why it worked: It paired fresh, localised numbers (47% career rethink, 10‑point jump) with a conflict gap—high AI use but low employer guidance—creating urgency.

The lesson: Consider fielding a quick-turn poll that quantifies a fast-growing behaviour and exposes a responsibility gap your audience expects leaders to fix.

Microsoft
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
microsoft.com Microsoft Ireland Work Trend Index 2025: Half of Irish workers see AI skills as a career catalyst, while labour market turnover rises, burnout declines, and calls for flexibility grow. - Microsoft News Centre Europe Tuesday 30th September, 2025
rte.ie Half of workers reconsidering careers over AI - survey Wednesday 9th September, 2026
rte.ie Half of workers reconsidering careers over AI - survey Wednesday 9th September, 2026
rte.ie Half of workers reconsidering careers over AI - survey Wednesday 9th September, 2026
irishtimes.com Nearly half of Irish workers say AI is making them consider new careers, survey finds Wednesday 9th September, 2026
microsoft.com Almost half (47%) of Irish workers say they are considering new career paths, as AI shapes the future of work, Microsoft Ireland study finds - Source EMEA Thursday 10th September, 2026
siliconrepublic.com Irish workers considering new career paths, as AI reshapes work, finds Microsoft Thursday 10th September, 2026
irishtechnews.ie Microsoft's annual Work Trend Index report reveals almost half of Irish workers say they are considering new career paths - Irish Tech News Thursday 10th September, 2026
telecompaper.com Microsoft study shows Irish workers recognise value of AI skills - Telecompaper Monday 14th September, 2026
telecompaper.com Microsoft study shows Irish workers recognise value of AI skills - Telecompaper Monday 14th September, 2026
dig.watch Microsoft survey finds 47% of workers in Ireland reconsidering careers Tuesday 15th September, 2026
techcentral.ie Ireland rises to third globally for AI adoption - TechCentral.ie Tuesday 22nd September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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