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Finance · September 2026
Life100+: Exploring Ireland’s Longevity Opportunity
Sunday 6th September, 2026
Irish Life partnered with Big Window Consulting to survey 2,000 Irish adults and explore how longer lifespans could reshape retirement, careers and workplaces. The report’s hook was the striking finding that only one in five people expects to retire traditionally at 65, creating a timely conversation around later-life work, retraining and financial planning.
Why it worked: A large, nationally representative stat reframed a familiar issue as imminent (only 1 in 5 expect to retire at 65), creating policy and workplace angles.
The lesson: Consider fielding a quick, credible poll that flips a widely assumed milestone, then localize takeaways for employers, policymakers, and consumers.
Irish Life
Big Window Consulting
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| rte.ie | One in five people expect to retire fully - survey | Sunday 6th September, 2026 |
| rte.ie | Only one in five people expect to retire fully - survey | Sunday 6th September, 2026 |
| irishtimes.com | Money and health the big concerns as living to 100 becomes a reality – survey | Monday 7th September, 2026 |
| thejournal.ie | Just one in five people believe they will be able to fully retire | Monday 7th September, 2026 |
| siliconrepublic.com | Only 25pc of professionals anticipate a traditional retirement, finds report | Monday 7th September, 2026 |