Trending PR Campaigns
The Labor Day Ledger
PYMNTS Intelligence and partners turned five months of workforce research into “The Labor Day Ledger”, showing how schedules, fuel, illness, training and payment choices affect what hourly workers actually take home. The hook was reframing Labor Day around the gap between wages earned and money that reaches the household wallet.
Why it worked: It hijacked Labor Day’s news cycle with a timely Wage-to-Wallet gap, backed by fresh multi-source data and precise cost deltas.
The lesson: Consider anchoring your pitch to a calendar moment, quantify an overlooked gap with new data, and show clear, fixable levers.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| pymnts.com | The Labor Day Ledger: Five Findings from America’s Hourly Workforce | Monday 7th September, 2026 |