Trending PR Campaigns
Sodexo School Dinner Index 2026
Sodexo surveyed more than 7,000 pupils and analysed nearly 238,000 school meal servings to reveal pizza as Britain’s favourite school dinner just before new government food standards were announced. It used the finding to frame its healthier pizza and globally inspired school menu as a response to what children actually want to eat.
Why it worked: It piggybacked imminent government school food standards with fresh, proprietary pupil data, then offered a counterintuitive “healthier pizza” solution journalists could quote.
The lesson: Consider timing a proprietary poll to land days before a rule change, then pitch a surprising, ready-to-implement fix with quotable proof.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Pizza most popular choice ahead of new school food standards | Monday 7th September, 2026 |
| pricer.lt | Pizza most popular choice ahead of new school food standards - News Pricer.lt | Monday 7th September, 2026 |