Trending PR Campaigns
Eco2fly eSAF Supply Partnership
Eco2fly, Holcim and Exolum partnered with Volotea to explore supplying synthetic aviation fuel made from captured cement-plant CO₂ and renewable hydrogen. The industrial-to-aviation circularity story gives the companies a concrete hook for coverage around decarbonising two hard-to-abate sectors at once.
Why it worked: It hit a regulatory deadline with a signed MoU, quantified volumes and dates, turning policy (ReFuelEU) into a concrete supply commitment.
The lesson: Consider anchoring your pitch to an imminent mandate and include a signed buyer MoU with dated, measurable delivery milestones.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hydrocarbonprocessing.com | Holcim, IGNIS P2X and Exolum present ECO2FLY: a pioneering project for the decarbonization of the construction materials and air transport industries | Tuesday 8th April, 2025 |
| abc.es | El proyecto pionero Eco2fly avanza en su planificación para descarbonizar las industrias de la aviación y el cemento | Sunday 6th September, 2026 |
| cemnet.com | Holcim’s Eco2fly carbon capture project takes key e-SAF step | Monday 7th September, 2026 |