Trending PR Campaigns
The State of Subcontractor Billing 2026
Siteline released original research showing that 92% of subcontractors had floated payroll while waiting to be paid, framing them as the construction industry’s unpaid bank. The report gave trade media a timely, data-led story about a familiar but underreported cash-flow problem, while naturally pointing to Siteline’s billing software.
Why it worked: Original, statistically solid survey reframed a chronic gripe as a systemic crisis (“subs are the industry’s bank”), quantified with hard, surprising percentages and a clear villain—retainage delays—giving reporters a data spine and quotable tension.
The lesson: Consider fielding a quick, credible survey that quantifies a widely felt pain, names the unseen culprit, and offers a fix reporters can cite.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| contractormag.com | Subcontractors are Still Financing Their Own Jobs, 2026 Survey Finds | Friday 4th September, 2026 |