Trending PR Campaigns
The GLP-1 Spending Shift
The Consumer Collective surveyed GLP-1 users and found they spend nearly four times more on fitness than non-users, alongside increased spending on groceries, supplements and clothing. The hook was turning weight-loss medication into a broader story about changing consumer habits.
Why it worked: It reframed a hyped medical trend into hard consumer-spend data with clear deltas, giving reporters fresh angles, numbers, and headlines.
The lesson: Consider quantifying an unexpected spending ripple from a hot trend and package the before-vs-after deltas into press-ready charts.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| scrippsnews.com | Taking a GLP-1 drug may be changing more than just the number on the scale | Friday 4th September, 2026 |