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Top 5 Campaign
Ecommerce · September 2026

Beyond Price: Ryder’s 2026 E-commerce Consumer Study

PR Campaign
Tuesday 1st September, 2026

Ryder surveyed 1,160 US online shoppers to reveal how AI, delivery, fulfilment and returns are changing e-commerce expectations. The headline statistic — 64% now use AI-assisted shopping tools — gave the logistics brand a timely data hook for trade coverage and positioned its services around the changing customer journey.

Why it worked: It led with a fresh, quantifiable shift (64% using AI shopping tools) that reframed e‑commerce priorities beyond price with hard numbers.

The lesson: Consider fielding a quick, statistically solid poll that quantifies an unexpected behavior change, then tie it to an overlooked operational consequence.

Ryder
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
packagingtechtoday.com New Trends Emerge as 64% of Shoppers Adopt AI; Expectations Evolve Beyond Price - Packaging Technology Today Tuesday 1st September, 2026
packagingtechtoday.com New Trends Emerge as 64% of Shoppers Adopt AI; Expectations Evolve Beyond Price - Packaging Technology Today Tuesday 1st September, 2026
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