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Top 3 Campaign
Ecommerce · September 2026

Ryder’s 2026 E-Commerce Packaging Survey

PR Campaign
Thursday 3rd September, 2026

Ryder commissioned a survey of 1,160 consumers to track changing attitudes towards e-commerce packaging. The hook was fresh year-on-year data showing sustainability gaining ground against price, with packaging choices and returnless refunds increasingly influencing brand loyalty.

Why it worked: It delivered fresh year-on-year consumer data flipping a core assumption—price dominance—by quantifying sustainability’s rise and linking it to loyalty and refunds.

The lesson: Consider fielding a quick, reputable survey that overturns a baked-in industry belief and ties it to a measurable revenue behavior.

Ryder
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
packagingdive.com E-commerce shoppers seek value, sustainable packaging: survey | Packaging Dive Wednesday 17th September, 2025
packagingdive.com Shoppers’ e-commerce packaging priorities shift in 2026: Ryder | Supply Chain Dive Thursday 3rd September, 2026
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