Trending PR Campaigns
Linxup Fleet Safety Survey
Linxup surveyed more than 250 fleet managers around Brake Safety Week, revealing that one-third lack a formal safety programme despite widespread concern about accidents and lawsuits. The data gave the brand a timely news hook while positioning its telematics tools as part of the solution.
Why it worked: It hit Brake Safety Week with fresh, surprising stat: one-third lack formal safety programs despite lawsuit risk, creating urgency and conflict.
The lesson: Consider timing a small, credible survey to an industry awareness week, then spotlight one counterintuitive gap that your product solves.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | Linxup Survey Highlights Opportunities to Strengthen Fleet Safety Programs | Monday 25th August, 2025 |
| prnewswire.com | 77% of Fleet Drivers Say the Benefits of Safety Technology Outweigh Privacy Concerns, New Linxup Survey Finds | Tuesday 1st September, 2026 |
| fleetmanagementweekly.com | Linxup Survey: Effectiveness of Fleet Safety Tools Outweigh Privacy Concerns - Fleet Management WeeklyFleet Management Weekly | Wednesday 2nd September, 2026 |
| motor.com | Fleet Drivers Embrace Safety Tech | MOTOR | Thursday 3rd September, 2026 |