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Top 5 Campaign in Finance · September 2026
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Top 5 Campaign
Finance · September 2026

The Young B2B Buyer Report

PR Campaign
Wednesday 2nd September, 2026

LinkedIn commissioned a global Censuswide study of B2B marketers, revealing that 97% of those in India believe younger decision-makers will drive future growth. The research gave LinkedIn a timely hook to promote expert voices, professional communities and its own marketing tools in business media.

Why it worked: It paired a hard, surprising stat (97% consensus) with a credible, timely shift (AI-led discovery) to justify LinkedIn’s expert-led tools.

The lesson: Consider fielding fresh, quota-backed research that quantifies a near-consensus, then tie it to your product as the obvious solution.

LinkedIn
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
indiatimes.com LinkedIn study: 97% of Indian B2B marketers say younger buyers will shape future growth Wednesday 2nd September, 2026
marketingmind.in 97% Of Indian B2B Marketers See Younger Buyers As Key To Future Growth — Marketing Mind Thursday 3rd September, 2026
indiatimes.com Gen Z prioritises quality, transparency as AI reshapes shopping behaviour: Study Friday 25th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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