Trending PR Campaigns
The Electric First Car Generation
E.ON Next commissioned research revealing that 55% of 17 to 20-year-olds want an electric vehicle as their first car. The campaign used a striking generational shift — young drivers viewing petrol cars as outdated and influencing their parents to switch — alongside projected savings of up to £890 to create a newsworthy EV story.
Why it worked: It flipped the EV hesitancy narrative with fresh, proprietary youth data plus a hard £890 first‑year savings figure and landline-level petrol stigma.
The lesson: Consider commissioning age-skewed polling that quantifies a surprising behavior shift and anchors it with a specific personal-pound savings number.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| carwow.co.uk | More than half of young drivers want an EV, new research finds | Carwow | Wednesday 2nd September, 2026 |