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Moises Artist Partnerships
Moises recruited dance music icons Armin van Buuren and Laidback Luke as the first members of its Artist Partnerships programme. The hook is that the artists will help shape the company’s AI producer and DJ tools, positioning the technology as something built with musicians rather than around them.
Why it worked: It flipped the AI-in-music panic by pairing “responsible, licensed” tech with credible DJs as co-builders, offering a regulation-friendly, talent-led counter‑narrative.
The lesson: Consider recruiting respected practitioners to co-design your tool, then announce the governance rules they insisted on—make them policy, not promo.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | Armin van Buuren and Laidback Luke Partner With ‘Responsible’ AI Music Company Moises | Wednesday 2nd September, 2026 |
| djmag.com | Armin van Buuren and Laidback Luke join ‘responsible’ AI music company Moises as advisors | DJ Mag | Thursday 3rd September, 2026 |
| djlifemag.com | Armin van Buuren & Laidback Luke Join Moises to Shape the Future of AI for Musicians — DJ LIFE Magazine | Thursday 3rd September, 2026 |
| djlifemag.com | Armin van Buuren & Laidback Luke Join Moises to Shape the Future of AI for Musicians — DJ LIFE Magazine | Thursday 3rd September, 2026 |