Trending PR Campaigns
Health Insurance Switching Intent Survey
CivicScience surveyed US adults ahead of open enrolment and found that 42% may switch health insurance plans within the next year. The data created a timely news hook around rising premiums, younger consumers driving churn, and network access mattering more than price.
Why it worked: It paired fresh, quantified intent data (42% switching) to a fixed calendar moment (open enrollment) and flipped the expected priority from price to network access.
The lesson: Consider fielding a quick-turn survey tied to an imminent deadline, then pitch the one counterintuitive ranking shift it reveals.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| civicscience.com | 16% of U.S. Adults Are 'Very' Likely to Switch Health Insurance Soon – Here's What to Know | Tuesday 1st September, 2026 |
| insurancebusinessmag.com | Health insurance switching intent hits a new high before open enrollment | Insurance Business | Wednesday 2nd September, 2026 |