Trending PR Campaigns
Ugg Born to Feel
Ugg paired three generations of fashion and music personalities in its “Born to Feel” campaign: Emily Ratajkowski with Adwoa Aboah, PinkPantheress with Rowan Blanchard, and Julez Smith with Tyson Beckford. A series of films and images turns comfort into a story about confidence, self-expression and connection while showcasing the brand’s autumn footwear.
Why it worked: It created a timely, multi-generation pairing mechanic that let editors write fresh angle mashups—nostalgia meets now—while cleanly showcasing new product.
The lesson: Consider pairing unexpected cross‑generation duos around a simple human truth, then script scenes that naturally surface your product in action.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | Rowan Blanchard, PinkPantheress and More Star in Ugg’s ‘Born to Feel’ Campaign [PHOTOS] | Tuesday 1st September, 2026 |
| wwd.com | Emily Ratajkowski and Adwoa Aboah Are One of Three Duos Starring in Ugg’s ‘Born to Feel’ Campaign | Tuesday 1st September, 2026 |