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#1 Campaign in Fashion & Apparel · June 2026
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#1 Campaign
Fashion & Apparel · June 2026

My Hero Academia x SAMURAI BLUE World Cup Collaboration

PR Campaign
Tuesday 2nd June, 2026

My Hero Academia partnered with Japan’s national football team, SAMURAI BLUE, to release an official collaboration visual of characters like Deku, Bakugo and Todoroki wearing Japan’s 2026 home kit, plus limited-edition replica jerseys and collectible merchandise sold via pop-up stores and selected retailers to mark the anime’s 10th anniversary and drum up attention ahead of FIFA World Cup 2026.

Why it worked: It piggybacked the World Cup news cycle with official, collectible jerseys—an exclusive scarcity hook that united two massive fanbases instantly.

The lesson: Consider timing a limited, co-branded physical drop to a major calendar spike and anchor it with one striking official visual.

My Hero Academia (Shueisha/Toho/Plus Ultra?) Japan Football Association (SAMURAI BLUE)
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
comicbook.com My Hero Academia Launches Cool Crossover Ahead of Anime Return Monday 1st June, 2026
indiatimes.com My Hero Academia x SAMURAI BLUE: Japan national football team unveils FIFA World Cup 2026 collaboration with Deku, Bakugo, and more Tuesday 2nd June, 2026

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